Digital Marketing Self Paced

Course Description:
This course provides an overview of digital marketing concepts, strategies, and tools. Students will learn the fundamentals of digital marketing, including search engine optimization (SEO), social media marketing, email marketing, content marketing, and analytics. Through hands-on projects and case studies, students will develop practical skills to create and execute digital marketing campaigns.

MODULE 1:Introduction to Digital Marketing

Overview of digital marketing landscape
Evolution of digital marketing
Importance and benefits of digital marketing

MODULE 2: Website Essentials

Understanding website structure and design
User experience (UX) and user interface (UI) principles
Basics of HTML and CSS

MODULE 3: Search Engine Optimization (SEO)

Fundamentals of SEO
Keyword research and analysis
On-page and off-page optimization techniques

MODULE 4: Content Marketing

Content creation and curation
Content distribution strategies
Blogging, video marketing, and other content formats

MODULE 5: Social Media Marketing

Overview of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
Social media content creation and publishing
Social media advertising and analytics

MODULE 6: Email Marketing

Building an email list
Creating effective email campaigns
Email automation and segmentation

MODULE 7: Pay-Per-Click (PPC) Advertising

Introduction to PPC advertising
Google Ads and Bing Ads basics
Campaign setup, optimization, and tracking

MODULE 8: Digital Marketing Analytics

Understanding key metrics and KPIs
Google Analytics setup and reporting
Conversion tracking and analysis

MODULE 9: E-commerce Marketing

E-commerce platforms and strategies
Shopping ads and product listing ads (PLAs)
Conversion rate optimization (CRO)

MODULE 10: Emerging Trends in Digital Marketing

Influencer marketing
Voice search optimization
Artificial intelligence in marketing